The technical production team behind event agencies across Ireland

Trade rates, quotes within 24 hours, crew who turn up as your team. Your client stays your client.

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Dancers performing on stage with LED screen and event lighting at a live show production

If you run an events agency, technical production is the part of the job you can't do yourself and can't afford to get wrong. Your name is on the event. Your client is in the room. The screen, the sound and the lighting are somebody else's kit and somebody else's crew, and you're the one who answers for them.

AXL works as the production partner behind event agencies in Belfast, Dublin and across Ireland. We plan, supply, build and run the sound, LED screens, lighting, staging, rigging, power, cameras and streaming for the conferences, awards nights, gala dinners and launches you're producing. We work in your name where you want us to, and in the background where you'd prefer.

We do this on over 300 events a year. A good share of them are yours, not ours.

What you’re actually buying

Panel discussion in front of an LED screen at an evening corporate event in a grand hall

  • Same-day replies to every enquiry, and a full quote within 24 hours for most jobs. When your client changes the brief on a Friday afternoon, you get a revised quote on Friday afternoon.

  • Sound, LED, lighting, staging, rigging, power, cameras, IMAG, streaming, photography and video, with one crew and one invoice. No hand-offs between companies, no gaps between quotes, nobody blaming somebody else's cable.

  • Our technicians know the difference between a direct client and an agency client. They take direction from you, they reassure your client rather than talking over you, and they don't hand out business cards.

  • We own a large inventory and sub-hire the rest without drama. Multiple events on the same day, a 600-seat plenary with breakouts, a three-day conference in Dublin the week after an awards night in Belfast. Tell us the scope and we'll staff it.

Every agency wants something slightly different from a production supplier, and often something different on each job. So we don't have one model. We have three, and you choose per event.

Partner, production team, or invisible. Your call.

Speaker presenting at a branded lectern with LED screen backdrop at a corporate conference

Named partner

We're AXL, you're the agency, your client knows both. We join your planning calls, attend the site visit, and deal directly with the venue on the technical side so you don't have to. Paperwork is ours, on our letterhead, and we're happy to be introduced as your production partner. Most agency work runs this way.

Conference speaker presenting slides on an LED video wall at a corporate event

Fully white label

Nothing in the room says AXL. RAMS, drawings, running orders and delivery notes are issued in your format or on your letterhead, crew introduce themselves as your team if asked, and the end client never sees our name. We don't contact your client afterwards, we don't add them to any list, and we don't use the event in our marketing without your say-so.

A stage with performers and an audience watching a concert or show, with colorful stage lighting and a large screen displaying the performance in the background.

Your production team

We're introduced as your technical team. Crew wear plain black, kit arrives without branding, and your client's questions come through you unless you'd rather they didn't. Quotes and invoices go to you only. Useful when you're building a long-term account and want the client to see one supplier, not two.

Whichever way you work with us, the commercial relationship is with you. We quote you, we invoice you, and your client is yours. That's the whole point.

The things that go wrong between agencies and AV suppliers

Panellists on stage at an NI Chamber of Commerce gala dinner with LED screen and event lighting

  • You've got a pitch deadline, the client wants numbers, and the AV company hasn't replied. You guess, the guess is wrong, and you eat the difference. We reply the same day and quote within 24 hours, and if the job is complex enough to need longer, we tell you when to expect it rather than going quiet.

  • The technician on site who answers the client's questions directly, corrects you in front of them, or pitches the client for next year. Our crew are briefed on who the client is, who the agency is, and who they take direction from. It's the first thing on every agency job sheet.

  • Venues want RAMS and insurance before they'll release the room, and procurement teams want them before they'll sign off. We issue them in advance, in your format where you need it, so you're not chasing a supplier the night before a show.

  • The job that was quoted at one price and invoiced at another because "the venue needed more power" or "the room was bigger than we thought". We survey before we quote, we tell you what the venue will need to provide, and the quote is the price unless the brief changes and you've agreed the change.

  • The company that's fine for a 150-person dinner and out of its depth at a 600-person conference. We run both, and when a job outgrows what's on our shelves we sub-hire the difference and manage it as part of the same crew. You deal with us either way.

The full technical event, or whatever part of it you need

AXL technician rigging a moving head light on ground-support truss in a wood-panelled event hall

Trade rates, and a relationship that gets better with volume

We offer trade rates to event agencies, and a commission structure for agencies who'd rather present our quote to their client with their margin built in. Which one suits you depends on how you bill your clients, and we'll work to either.

For agencies bringing us regular work, we'll agree a standing rate card so you can budget without a quote for every enquiry.

We don't publish our rates. Ask, and we'll send them.

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Same day, every time

An agency enquiry gets a reply the same working day. A quote follows within 24 hours for most events. Where a job needs a site survey or a venue conversation before we can price it accurately, we'll tell you that on day one and give you a date.

We know how agencies work. The pitch is due, the client is waiting, and "we'll get back to you next week" costs you the job. So we don't say it.

Speaker presenting at an awards ceremony lectern with LED screen backdrop

Belfast, Dublin and the rest of Ireland, with one crew

We run events across Northern Ireland and the Republic as a matter of routine, so an agency with clients in both jurisdictions deals with one supplier, one rate card and the same crew whether the event is at Titanic Belfast or the Gibson in Dublin. We also travel further for the right job.

Venues we've built in recently include Titanic Belfast, Titanic Hotel Belfast, the Europa Hotel, St George's Market,Whitla Hall at Queen's, Galgorm Resort, the Great Northern Hotel in Bundoran, the Gibson Hotel, City North Hotel and the Alex Hotel in Dublin. If your client has booked one of those, we already know the room.

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Agencies we partner with

We work with multiple agencies, including Callow Events, ASG Comms, plannd and Libra Events, alongside our direct clients including NI Chamber of Commerce, Deloitte, BBC, A&L Goodbody, Fujitsu, Visit Belfast and Benenden Health.

Over 300 events a year. 5.0 from 80+ Google reviews.

“They really go out of their way to ensure everything is perfect for every event, and are very quick to respond to any questions.”

Yazmin Bowers, Callow Events

“Such a lovely team to work with! Professional and Personable! Highly recommend!!”
Ruth McCullagh, ASG Comms

“I can’t recommend AXL highly enough… takes the time to understand our and our clients needs, making the most of the space and budget.”
Hannah Jess, plannd

Frequently Asked Questions

  • Yes, whenever you need it. Crew in plain black, unbranded kit, paperwork on your letterhead, quotes and invoices to you only, and no contact with your client from us before, during or after the event. On other jobs you may prefer to introduce us as your production partner, and that's fine too. You choose per event.

  • No. The commercial relationship is with you. We don't approach your client, we don't add them to a mailing list, and we don't use the event in our own marketing without your agreement. If the client contacts us directly after an event, we point them back to you.

  • Yes. We offer trade rates to event agencies, and a commission arrangement for agencies who prefer to present our quote to their client with their own margin included. We don't publish the figures here because your clients can read this page. Ask and we'll send them.

  • You'll get a reply the same working day and a quote within 24 hours for most events. Larger or more complex jobs, or anything needing a site survey first, may take longer, and we'll tell you on day one when to expect it.

  • Yes. We own a large inventory and sub-hire additional kit and crew where a job needs it, managed as part of the same team so you still deal with one supplier. Multiple events on the same day for one agency is normal for us during conference and awards season.

  • Yes. Every agency job sheet names the agency contact who's in charge on the day, and our crew take their direction from that person. They'll answer your client's questions if you want them to, and route them through you if you'd rather.

  • Yes. Risk assessments, method statements and insurance certificates are issued in advance and, where you need it, on your letterhead or in your template. Tell us the venue's or client's requirements at booking and we'll work to them.

  • Yes. We regularly supply LED walls, rigging, cameras or streaming into events where another company is running the sound and lighting. We'll ask for a contact on their crew so the two sides are talking before the get-in, not during it.

  • Yes, regularly, with the same crew, kit and rates as Belfast. Cross-border work is a normal part of our operation.

  • Yes, on larger projects where the look of the room matters to the pitch. If your client needs to see the stage, the screen and the lighting before they'll sign off, we'll produce a mockup of the room as we'd build it, so your deck shows their event rather than a stock photo. For smaller or straightforward jobs, a marked-up room plan and the quote usually tell the client everything they need. Tell us the pitch deadline when you send the brief and we'll say straight away which we can turn around in time.

Send us the brief, even a rough one

A venue, a date, a guest count and a sense of what the client wants to see is enough for us to come back with a first price and the questions that will sharpen it. If you've got a pitch due, tell us the deadline and we'll work to it.

Talk to us about partnering